Promotional Campaign

1. Audience:
Mainly I am targeting the BGSU students given that they represent the blood stream for any local business. Also, those from the local community who have Facebook accounts are included in the audience. South Side 6 brings convenience and ethnic food to the audience along with excellent and friendly customer service. South Side 6 is the right store for every party, event and any social occasion one can think of due to the variety of products and services available in one place.

2. Goal of the Campaign:
· To provide more advertisement for the store and give it presence on Facebook.
· To extend the marketing efforts beyond the BG news and other local news papers to web 2.0 environments.
· To make up for the fact that the store website is not up to date.

3. Initial Design:
· http://www.facebook.com/#!/pages/Bowling-Green-OH/South-Side-6/124645974234403
· Linked to Twitter under my name given the fact I got permission from the owner to run the campaign http://twitter.com/bashirhandous

4. Success Measurement Process:
· Number of Fans
· Number of comments
· Number of visits (provided weekly by Facebook)
· Comparison of weekly reports (provided by Facebook)